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Once each sales interaction is being measured, and digitally evaluated in a numeric way, targets (KPI’s) can be set by management, such as setting targets for presenting complimentary products
Measuring each sales interaction
For the first time, actions on the sales floor can be measured. How many products were shown to each customer, where the right ‘complimentary product’ was presented, and whether each product was presented in the correct way
Measuring the quality of each sales transaction
Excellent retailers have a well-defined protocol how each type or even how each individual product (SKU) should be presented. Measuring the quality of each sales interaction, increases the awareness of the store’s sales team and improves and standardizes the level of each sales interaction
Well defined-targets
Once sales transactions are being measured, it can be quantified. Define numeric targets (for example if a customer is interested in product A, show him also product B), and see in a clear way if targets are being met. Using Algorithmic modeling, Yedda system can set individual dynamic targets, for each store, as per management guidelines
Feedback sales teams on their in-store performances
Based on the targets set by management, a digital trainer ‘speaks’ with each store in real-time, helping store managers achieve their targets. Using instantly recorded videos from the CCTV system , store managers can visually see where their team did well, and where more attention should be given
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