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Straight forward analytics that was common only for online marketers, are available for the first time for physical locations
Short term planning
Real-time data from all stores on your desktop and mobile. Working real-time, allows you to take advantage of tactical opportunities such as unexpected changes in traffic patterns, customer behavior and service related metrics
Long term planning
Manage by Knowing. Once having enough data from the stores, long term marketing strategy that is based on actual results can be put in place. The impact on traffic if setting promotion A in certain time of the year. Different/dynamic promotions in different stores and the influence of seasonal action on service parameters
“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half”
- John Wanamaker -
Corrective actions
Real-time knowledge is extremely powerful. Instead of receiving presentations of high profile research companies, that are more of a “post-mortem” analysis. Taking quick corrective actions when needed is a key source for competitive advantage
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