Electronic stores are usually compound of different departments, with different price levels, sales processes and profitability. Running this complicated mechanism better, is easier with real-time knowledge.
Receiving real-time insights, from the sales floor, to management leads to knowledge based decisions of better staffing, layouts, setting the right ‘anchors’ in the right locations, putting the right effort in the right place, better promotions and more efficient marketing.
On the operations level, staff utilization, making sure that staffs are located where they should be, that they are available to customers and follow the individual sales protocol of each department leads to significant revenue improvement.
At the staff level, receiving real-time feedback from a digital ‘personal trainer’ (on a friendly application), together with a short feedback video that shows which actions were done well, and which should have higher attention to.