In a department store, controlling staff activity, and customer interests is not an easy task.
Receiving real-time insights, from the sales floor, to management leads to knowledge based decisions of better staffing, layouts, setting the right ‘anchors’ in the right locations, staff utilization, better promotions scheduling and more efficient marketing.
On the operations level, making sure the staffs are present at each department and that they are available to customers and following the individual sales protocol of each department leads to double -digit revenue improvement.
At the staff level, receiving real-time feedback from a digital ‘personal trainer’ (on a friendly application), together with a short feedback video that shows which actions were done well, and which should have higher attention to.
High awareness leads to better customer experience, more sales, and better financial compensations to staff.