COSMETICS

Understanding patterns and impacting sales

“Knowledge has become the key economic resource and the dominant, if not the only, source of competitive advantage.” - Peter F. Drucker

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UNDERSTANDING PATTERNS AND IMPACTING SALES

“Knowledge has become the key economic resource and the dominant, if not the only, source of competitive advantage.”
- Peter F. Drucker

Managing the successful operation of dozens and sometimes hundreds of stores or sales points is a complicated mission with many variables that should be taken into consideration. Sometimes the place or even the location of the sales point can be critical for the success or failure of the business.

Most of the area managers or the Head Quarters managers are furnished only with partial information like actual sales reports or subjective reports that are coming from local stores or branch managers. With no reliable, constant, real-time information, the management might have the wrong picture of what really happens in each and every branch or be mislead in the worse case.

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93%
Customers did not get a service walk as part of the sales process

From the other side, pushing valuable insights that are collected and analyzed from various branches into store. Operations gives the field management an opportunity to finally get ahead of their game, shining the spotlight on recurring problems and opportunities.

Critical challenges as Labor Cost Management, Loss & Theft Prevention and Effective Operational and Sales Efforts could be managed and optimized only if the management has the real picture, with no latency. Another big challenge is to be able to understand the various needs of the clients in various areas and environments.

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Lack of such insight that can be obtained only by objective analysis would put limitations in front of organization’s efficiency and flexibility.

FOR THE FIRST TIME, REAL-TIME MEASUREMENTS OF

Percentage of customers, time and activity in priority areas (make-up, sampling..)
Staff performance–Welcoming customers, time to service, service time and measurements of each sales protocol
Traffic and Segmentation to age group and grouping (singles, couples, few ladies that shop together)
In-store customer journey
Conversions – to priority zone, make up area and cashier
Queuing
Fraud detection
Tailored measurements

TURNING ANALYTICS TO ACTION.